Actively AI announced on November 10, 2026 that Zillow Rentals is rolling out proactive AI agents to more sales teams after a four-week pilot. The agents prioritize customer accounts and prepare daily actions for representatives, while Zillow’s internal AI and product team is using Actively’s APIs to build a broader Sales Hub. Actively reported that A/B comparisons with sales groups outside the pilot showed meaningful increases in upgrades and churn prevention, that the deployment went live…
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Zillow Rentals Rolls Out Proactive AI Agents After Sales Pilot