Reddit lost over one million Google search referrals per week in October, CEO Steve Huffman said. The stock dropped more than 25 percent despite strong earnings. Huffman blames Google's AI Overviews and AI Mode for driving zero traffic to external sites. Reddit now tests login barriers and wants to become a direct destination, less reliant on the open web. The shift threatens every content-driven business that depends on search traffic.
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Google’s AI Mode doesn’t drive traffic “for anybody,” Reddit CEO Huffman warns the entire web