arXiv:2609.01649v1 Announce Type: cross
Abstract: With the rapid growth of live-streaming e-commerce and digital marketing, abnormal marketing behaviors have become increasingly concealed and coordinated across heterogeneous modalities, challenging platform governance and early risk identification. We propose MM-FGDNet, a data-driven multimodal framework for detecting abnormal behavior in large-scale live-streaming environments from complementary temporal-evolution and group-structure perspectives. A cross-modal temporal alignment module maps video, text, audio, and user behavior into a unified temporal semantic space. A temporal fraud-pattern module captures the progression from weak early signals to abrupt outbreaks, while a cooperative manipulation module identifies coordinated interactions among organized user groups and automated accounts. Experiments on real-world multi-platform live-streaming e-commerce datasets show that MM-FGDNet outperforms representative baselines, achieving an AUC of 0.927, F1 of 0.847, precision of 0.861, recall of 0.834, and an Early Detection Score of 0.689, while reducing false alarms. Ablation studies validate the contribution of each module, and cross-domain experiments demonstrate stable generalization to new streamers, product categories, and platforms. These results indicate that MM-FGDNet provides an effective and scalable solution for proactive detection of coordinated abnormal behavior in live-streaming systems.
Abstract: With the rapid growth of live-streaming e-commerce and digital marketing, abnormal marketing behaviors have become increasingly concealed and coordinated across heterogeneous modalities, challenging platform governance and early risk identification. We propose MM-FGDNet, a data-driven multimodal framework for detecting abnormal behavior in large-scale live-streaming environments from complementary temporal-evolution and group-structure perspectives. A cross-modal temporal alignment module maps video, text, audio, and user behavior into a unified temporal semantic space. A temporal fraud-pattern module captures the progression from weak early signals to abrupt outbreaks, while a cooperative manipulation module identifies coordinated interactions among organized user groups and automated accounts. Experiments on real-world multi-platform live-streaming e-commerce datasets show that MM-FGDNet outperforms representative baselines, achieving an AUC of 0.927, F1 of 0.847, precision of 0.861, recall of 0.834, and an Early Detection Score of 0.689, while reducing false alarms. Ablation studies validate the contribution of each module, and cross-domain experiments demonstrate stable generalization to new streamers, product categories, and platforms. These results indicate that MM-FGDNet provides an effective and scalable solution for proactive detection of coordinated abnormal behavior in live-streaming systems.
This article has been indexed from cs.AI updates on arXiv.org
Read the original article: