When Content Is Infinite, Point of View Becomes the Scarce Asset

Generative AI is making competent content easier to produce. It can assemble a clear explanation, smooth an awkward draft, propose a structure, and imitate almost any familiar style. The floor rises, but the field also fills with work that is difficult to distinguish. Publishers then face a harder problem: giving readers a reason to choose one source over another. The answer is unlikely to be more volume. It may not even be better prose. As production becomes less scarce, a publication's…

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