Vaccine season is here. Health systems, insurers, and pharmacies are sending tens of millions of messages to patients, reminding them to schedule flu and COVID shots. But how effective are those messages? Patients receive multiple and sometimes redundant communications from different sources. They get reminders, results, and requests from primary care, specialists, insurers, labs, and pharmacies, by phone, text, email, and portal. Each system sends its own messages without knowing what the…
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Patients Don’t Need More Healthcare Messages. They Need Coordinated Ones.