Building an app is still largely following an outdated process: design, develop, launch, and then hand it off so analytics, personalization, and future campaigns are handled by a separate stack of tools. Now, however, AI is completely changing what an app does for the customer, and what this means for businesses. For many brands, there’s a long journey ahead between adopting AI and actually benefiting from it. AI is compressing how apps get built, closing the distance between data and…
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