From Reactive to Real-Time: Agentic Retail Execution in Cautious Times

The 2026 State of the US Consumer report from McKinsey offered an important glimpse into current consumer spending habits. Overall, rising living costs remain a dominant concern that had led to weaker consumer confidence. From low-income households to the most affluent, consumers across the board are adopting a much more selective approach. The cautious atmosphere means consumers are prioritizing essential items first and foremost. Premium goods are still in demand, but consumers are being much…

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