Salesforce announced on November 2, 2026 that it had signed a definitive agreement to acquire Cresta, whose platform combines voice agents, assistance for human representatives and conversation analysis. The transaction is expected to close in the first quarter of Salesforce’s fiscal 2028, subject to required regulatory approvals and customary closing conditions. Salesforce described Cresta as a voice-first operating system for customer experience, with Kishan Chetan, executive vice president…
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Salesforce Agrees to Buy Cresta for Voice-Led Customer Service AI